Allison Reaves

Who are you and what did you do?

My name is Allison Reaves. I am a clothing designer + shop owner of The General Public. We are focused on slow fashion – ethical production and sustainable design.

How is your workspace set up?

I have two different workspaces – my home studio and the shop studio. Home studio is where I have most of my sewing and production set up. I cut, sew and package everything there. It usually looks like organized chaos. The shop is where I do most of my computer work, marketing + web development.

The General Public Shop

What does your typical day look like?

– 7am: wake up, lay in bed and listen to the NPR news updates
– Make coffee + breakfast
– Go for a morning walk, usually ending at my favorite neighborhood coffee shop for round two of my daily caffeine intake.
– 10am: run errands! Post office, bank, fabric store, etc.
– 11am: walk downtown to the shop to open up at 11am where my day is filled with emails, chatting with customers, managing the business on the computer end of things.
– 7pm: close up shop, get drinks or dinner w/ friends

If I’m not in the shop and have a home studio day, the work can really vary from day to day. Sometimes I’m working on making new patterns for new designs; sewing multiple pieces in a production run for other shops I sell in; sketching and brainstorming new designs.

What hardware do you use to make your content?

iPhone, Macbook, sewing machine, serger, sewing tools which includes a variety of necessities.

What software?

Mostly Adobe Indesign.

Where can people find you online?

Physical Address: 112 W Front St. Missoula, MT 59802
Instagram: @the.generalpublic
Facebook: @shopthegp

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